On January 1, 2000, ABS-CBN
draws the biggest metropolitan and nationwide audience welcoming Year 2000,
eighth year of the third millennium by popular belief, with a special live
marathon worldwide broadcast THE GRAND ABS-CBN WORLDWIDE CELEBRATION OF THE NEW
MILLENNIUM. The network's top-rating broadcast includes 4 network-sponsored
dusk-to-dawn millennium parties at Rizal Park, The Fort, Quezon Memorial Circle
and Alabang Town Center and live coverage of millennium midnight celebrations
all over Metro Manila, across the Philippines and around the world.
Before the Watching the Broadcast the Posters from the daily Newspapers (from December 30-31, 1999):
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| Hosted by Roderick Paulate and Amy Perez are used on the Newspapers. |
Throughout the usage
of the 1986 logo, ABS-CBN had not only enjoyed success in broadcasting, but
also rapidly transformed itself into a multimedia conglomerate. So, in 1999,
ABS-CBN made a corporate decision to redesign its logo to meet the current
demands and to respond with the then fast approaching new millennium. However,
ABS-CBN also decided to retain its symbol (as the network noticed that the
symbol had become one of the most recognizable and identifiable in the
country), and give it a total redesign.
It took a few months to design the new logo, which was developed in-house until
finally, on January 1, 2000, with the dawn of the new millennium, the new logo
was unveiled. The logo, in extreme contrast to the previous logo, is
considerably more "modern-styled". The reason for the retaining of
its famous symbol despite the new design, according to ABS-CBN, was because
changing its logo for the new millennium was a matter of "keeping the
basics" which meant keeping its now historic symbol.
The previous logo, which featured the stylized Malayan letters and a box with
three concentric circles and a line gave way to this logo's styling. Foremost,
the three RGB circles and black vertical line were retained. Also, the text was
given the biggest redesign, as it was modified to a more modern Rotis-like
typeface and the box, which was part of the logo since 1967, was replaced with
a flat grey/white crystal plane (on the 2D version, the plane appears as a 2D
grey square, and on some uses of the logo, the square is nowhere to be seen).
The logo greatly departs itself from the previous logo not only in terms of
design but also in terms of representation, because compared to the previous
logo, which limited its representation of ABS-CBN as only a radio-TV network
and the largest media network in the country, the 2000 logo changed its
representation of ABS-CBN from being just a radio and television broadcasting
network into a unified representation of ABS-CBN being a multi-media
conglomerate. This type of representation would soon be passed on to ABS-CBN's
2013 logo.
A new slogan was launched to coincide with the new logo's unveiling, entitled
"Out Of The Box...Into The New Millennium" (the slogan also
used to celebrate the new millennium). The reason for the unveiling of the
"Out of the Box" slogan, is to represent that ABS-CBN (because of its
transformation from a radio-TV network to a total media conglomerate) and its
logo (because it has replaced its box with a crystal plane) have indeed, gone
"out of the box".
Along with this, the company also launched new theme music to replace the theme
music used since the network's relaunch as The Star Network. In 2003, during
the television station's 50th anniversary, ABS-CBN launched its present brand
name, "Kapamilya" (literally means "a member of the
family").
Although the 2000 logo of ABS-CBN is interpreted as a new logo, it can also be
interpreted as a new millennium redesign of ABS-CBN's previous logo.
This logo will be completely discontinued on December 31, 2013, and will be
replaced by the new 2013 logo on the following day (a similar thing done by
this logo when it replaced the 1986 logo of ABS-CBN), or in some cases, might
be still used, this time as a secondary logo.
The New Logo Revelation
After
the ABS-CBN Countdown to 2000 special entitled "ABS-CBN Worldwide
Celebration of The New Millennium", a plug called the "Millennium
Overture", aired at 12:00 m.n. on Saturday, January 1, 2000.
The first scene featured all the past logos and station ID's (along with
the Sarimanok) of ABS-CBN on flying television screens landing on a
dark space.
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| The First Scene featured the Past logos of ABS-CBN |
Later, a portal screen with the 1986 symbol lands on the center and
transports the viewers to the same space, and displays the 1986 ABS-CBN
logo for one last time. Then, a flying light floats across the 1986
symbol, signifying the beginning of the construction a new logo.
In the reconstruction, the ABS and CBN names start to morph into a newer
ABS-CBN text with a more modern typography (Gotham Font) in front of a
revolving translucent cube.
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| The Box was removed, dimensional into a Crystal Plane |
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| Start Merged into ABS and CBN Names as Gotham Font |
Then, the translucent cube stops revolving,
and the rings land on the translucent cube (which is actually a crystal
plane), and is then joined by the text and line in creating the new
logo, and the slogan "In The Service Of The Filipino", now in Rotis Semi
Serif font, and a white line between the logo and slogan, soon appears
afterwards.
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| The Unveiling the ABS-CBN Logo |
But, the millennium
celebrations celebrated nationwide and worldwide, that
at Rizal Park even with its crowd of 300,000 led by President Estrada and his
family and his Cabinet.
January 1, 2000 - ABS CBN's New Logo (was seen on television) has seen in Daily Newspapers in Print Ad.:
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| ABS-CBN's Print Ad in Daily Newspapers |
Network has new logo
As announced by network chair Eugenio Lopez III during ABS-CBN's
Millennium Day Broadcast, ABS-CBN now has a new corporate logo. After
making the first steps 46 years ago toward a Philippine Television Industry,
ABS-CBN has diversified into other entertainment and information-related
ventures, and its products and content are now available to Filipinos in many
parts of the world. Indeed, ABS-CBN has gone, so to speak out of the box.
Changing the look of one of most identifiable
corporate symbols in the country was a matter of keeping the basics. ABS-CBN's
corporate logo retains the vertical line representing the transmitter tower,
signifying the network's core business of broadcasting. The three rings which
used to stand only for the Philippines' three major islands clusters, now again
new meaning as they now represent the network's presence in the lives of
Filipinos elsewhere in the world.
The original black square frame symbolizing
balance and stability assumes an added dimension through its transformation to
a crystal plane, denoting the network's continued dynamism and synergistic
ventures as cinema, recording and E-commerce.
The typography of the network's call letters has
likewise been updated to a modified Rotis typeface for a simple, modern and
contemporary look attuned to the new millennium. Finally, the fusion of the
network's call letters into a single line symbolizes the company's unified
vision and graphically, ABS-CBN's bottom line of being In the Service of the
Filipino wherever he may be.
